Winking Pig Link Popularity Tester

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What is link Popularity?

A measure of the quantity and quality of sites that link to your site. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.

Winkingpig real world translation:

What it boils down to is that if other sites link to you, your site must be pretty decent. The better the sites are that link to you (page rank) the better your site is deemed to be. Kind of like Real Estate. If the house next door sells for $500,000 your property value just went up. Beware of  FFA links programs if you are concerned with link popularity. FFA's will definitely help you build links to your site, however, in most cases will not help your page rank. It's like tearing down that $500,000 home and putting up a trailer park.

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